Ante Meridiem Design Blog


Should your website have a flash intro?

Some people consider including a Flash intro in their site because they assume that a Flash animation will entice their potential customers.

That, however, is not the case. Customer surveys show that users overwhelmingly hate Flash intros and up to 90% click the “skip” button anyway. The animations gets in the way of reaching the core of the website—the content.

Theresa Cunnington, senior usability consultant with the services firm iFocus, reports that “users have a short fuse when they are browsing the Web. It doesn’t matter how cool a Web site looks, if users find it impractical they will head to your competitor’s site, which is only a click away.”
Flash intros were, perhaps, acceptable 7 years ago. In 2009, not so much.

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