Ante Meridiem Design: New York based website development company

9Aug2009

SEO: who needs it

Search engine optimization (SEO) is a marketing tool. It is a set of techniques and procedures that act on search engines (Google, Yahoo, Bing) and make them show your website rather sooner than later in their list of results produced in response to search words/phrases that are relevant to the website’s purpose.

Some websites do not need SEO at all, others need a certain dose of it, while, for some, SEO is more important than the website itself.



Let’s look at some potential scenarios:



A. You make some project that is aimed at big film studios. Your business does not depend on random people finding your website because you contact your perspective clients yourself and the website is a convenient way of showing them who you are and what you do. You shouldn’t spend a dime on SEO.


B. Your company builds medieval castles. The purpose of your website is to make you “findable” by all those who are interested in building one. Only, there are not that many castle builders left in the world. Just by having a website that describes what you do and how and shows your work will be sufficient to get you among the first 10-30 search results.


C. You sell clothes or food or good advice or cheap website design — i.e. something that makes you one of tens of thousands. In this case, the website alone, without a professionally organized SEO campaign, is a waste of money. And the amount you have to be ready to spend on SEO is directly proportional to the field of your competition.


This part of our blog is directed at the last category of our potential clients. Step by step, we will dissect the art and the science of SEO to help you understand what it is, how it works, and what you have to expect in terms of effort and money.

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