• Load time
A JupiterResearch survey found that 33% of broadband shoppers are unwilling to wait more than four seconds for a web page to load. Read more in depth article

• Ease of navigation
You must provide visitors with the maximum ease of navigation and clearly define the list of products and services offered.

• Clarity
If the users can’t figure out what your website is about right away, they will leave. Using descriptive tag lines summarizing the site’s purpose is a good idea.

• Branding and quality images
A memorable logo and distinct color scheme that make your site stand out from your competitors is a must. In many cases, the quality of your services or products will be judged by the quality of the images.

• Call to action
Make sure that important links or buttons are easy to see and stand out.