• Load time
A JupiterResearch survey found that 33% of broadband shoppers are unwilling to wait more than four seconds for a web page to load. Read more in depth article
• Ease of navigation
You must provide visitors with the maximum ease of navigation and clearly define the list of products and services offered.
If the users can’t figure out what your website is about right away, they will leave. Using descriptive tag lines summarizing the site’s purpose is a good idea.
• Branding and quality images
A memorable logo and distinct color scheme that make your site stand out from your competitors is a must. In many cases, the quality of your services or products will be judged by the quality of the images.
• Call to action
Make sure that important links or buttons are easy to see and stand out.