Ante Meridiem Design: New York based website development company

category archives: branding

Simplicity: It’s More Complicated Than You Think

Championing “less is more” can go wrong: too much white space, stark typography and hidden navigation is often a recipe for boring, uninviting websites. Rethinking minimalism as an interactive rather than reductive principle reveals a striking parallel with the current … Continue reading

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The Most Powerful Colors in the World

When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people’s profile designs. Was Twitter’s default color influencing … Continue reading

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I want my logo look like Chanel’s

Often, when asked what kind of look they want for their brand, clients point to Chanel because it represents simple, timeless elegance. As Coco herself defines it, “fashion passes; style remains.” Furthermore, almost every tiny upstart like Bill’s Style from … Continue reading

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