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category archives: seo

Three Content Strategy Basics for Small Businesses

First, what is content strategy and why is it important for small businesses? In her book Content Strategy for the Web, Kristina Halvorson outlines the basic definition of content strategy as “how you’re going to use content to meet your … Continue reading

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Recipe for a Great Blog Post

Delicious blog posts are appetizers prepared simply with quality ingredients. Here is a recipe that will help small businesses write posts with authentic flavor. Ingredients: 1 title, juicy. 1 main point, medium to very spicy. 5 to 10 keywords, finely … Continue reading

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Four SEO Mistakes And How To Avoid Them

1. Conceptualizing content after design If you hire a web designer and ask them to create a website based on a few, vague insights about your business, that suggests two possibilities: your business does not have clear goals, or you … Continue reading

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Get Personal: SEO for Small Business in 2012

You have tried to optimize your website into a revenue-generating machine, but what worked in 2011 might not be the most efficient strategy during the next few months. In 2011, fundamental updates of Google’s search algorithms have changed the rules … Continue reading

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