APLNJ, established in 1983, is a community based, nonprofit, educational organization working toward a peaceful, nonviolent co-existence with our earthly companions both human and nonhuman.
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We have just launched celestemichelle.com, a site featuring jewelry from a New York City based studio. A clean, simple layout highlights the bold designs that draw inspiration from world travels.
There are thousands of nonprofit organizations and all of them do great things. How do you make the website of your organization stand out?
• Make it instantly clear what your charity/cause is about.
It is a good idea to place this information right on the home page. Use plain language and be concise.
• Use compelling images and graphic elements that make an emotional impact on the viewer.
Remember, a picture is worth a thousand words. Well-chosen images will help to convey your passion for your cause and will engage the user to participate by making a donation or volunteering.
• Make the donation process as simple as possible.
Do not force visitors to set up an account to donate. Other than the information required to process their credit card or e-check, don’t require the visitor to leave any other information. Place the donation button directly on the home page.
• Let people know how they can help if they are not able to donate.
Provide information about volunteering opportunities, and encourage support for your mission by getting the word out about your organization: tweeting, placing a link to your site on a personal blog, and setting up a Facebook support group all are great options.
• Set up a page where you mention your accomplishments.
Most people are generous if they see that their money or time has made a difference. Real life stories, accounts of events, and photos from locations will definitely help.
• Stay current and provide updated information.
This will give visitors a reason to visit your site again and will generate more interest.
Some links of interest:
10 Twitter Tips for Nonprofit Organizations
Strategies: Sponsorship
A 9-step guide for nonprofits on how to solicit corporate sponsors; and some advice from a seasoned observer.
Additionally check out our portfolio section of nonprofit and education.
It is an honor to be involved in projects that are meaningful and socially relevant such as our latest work: Soldiers for the Truth, a website for a non-profit organization that fights for better combat equipment for our troops.
Eilhys England, the Chair of the organization, writes: “Doesn’t it seem criminal that the richest nation in the world, which spends more than the rest of the world combined on defense, can’t budget responsibly enough to provide its sons and daughters with a helmet that will prevent many more of the endemic, life-altering head injuries? With the same better body armor the generals choose—and wear hidden under their uniforms?”
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