• Your potential clients need to be reassured that your company is a legitimate business. Even if you are a start-up company, your website must look professional. Most of the time, your website is the first and only interaction with your brand, so if the website looks like your cousin did it in his spare time, customers will probably not want to hire you. Professional designers and programmers are paid for a reason.
• If users can’t figure out what your business/services are and where are you located right away, they will leave. Research shows that, on average, users only spend 4 seconds deciding if they want to explore your site beyond the home page.
• Splash pages, Flash intros and pointless animations get in the way of your visitors. People have very short attention spans and if they have to click and click and click to find out about your product or services, they will simply not bother.
• Talk less about yourself or your company and more about what you can do for your client.