Ante Meridiem Design Blog

Logo is a simple visual mark to identify your company.

• is not an illustration, although sometimes an illustration can be a part of the logo
• should look good in all sizes: on a billboard in Times Square and a business card
• should be a vector image, which means it should be scalable
• should be fairly simple and easy to understand, such as the logos for “Nike,” “Sony,” etc. (remember: when your logo is small, the details are lost anyway)

Colors In Corporate Branding And Design
Exploring the impact that website color schemes have on the overall branding of a company.

Colors that Sell
Color is a powerful psychological trigger. It creates strong emotions which can sometimes mean the difference between loosing or making that sale.

Blue is dominating the web: follow the trends
Some thoughts/examples on the most popular color on the web.

Color Psychology and Marketing
The right choice of colors can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Untitled by Anonymous: An Ode to Branding
The article explains the concept as well as provides some insight into the history, globalization of branding.

Top aspects of successful branding
A useful list.

Web Design Trends For 2009
Recent developments, new design elements and new graphic approaches.