Ante Meridiem Design: New York based website development company

13 Jan 2012

Looking Forward: Web Design Trends for 2012

Web designers are always eager to adapt to the most recent trends, but often have a hard time convincing clients that these innovations are appropriate for their business.

2012 will be all about striking the perfect balance between uniqueness, minimalism and responsive design. Here are three trends that can help any business or individual present their brand in an innovative yet classic way.

Large-scale images and text have become widely favored for creating a bold and memorable first impression. Streamlined, one-page layouts are currently one of the most effective ways to organize essential information concisely.
Examples:
cardinalcotton.com
davegamache.com

Typography will be the centerpiece of many websites, as new services like TypeKit and FontDeck allow designers to implement creative fonts more easily. Customized and handwritten fonts will be used to embody unique and consistent brand identity.
Examples:
lawineagency.com
deuxhuithuit.com

HTML5 and CSS3 has replaced Flash and will continue to develop faster and more interactive features, especially audio and video integration. A focus on responsive design will seek to unify viewing experience across a variety of platforms.
Examples:
nikebetterworld.com
newzealand.com

One thing is certain: design, development and content will work together more closely than ever to adapt to new formats and technical possibilities. As Randy J. Hunt, the creative director at Etsy, points point, “designers are creating products and building brands simultaneously. The product becomes the main expression of the brand and the brand itself can be looked at as a product.”

10 Jan 2012

3 Ways Small Businesses Can Use Social Media Integration To Their Best Advantage

Many small businesses are eager to use social media platforms, but they often perceive social media as a miracle tool that will automatically put their brand in the spotlight and generate sales. Your website should be the most comprehensive, accessible and professional source on your business. Platforms such as Facebook and Twitter can promote your brand effectively when they are integrated into a complete marketing strategy. Here are 3 expert tips on how social media can help small businesses build a stronger web presence.

1. Be Consistent and Committed

First, find a platform that you are most comfortable using on a regular basis and one that you know your customers are using. If your customers are older and more conservative, they are probably not on Twitter and you shouldn’t be either. Then, set a tone on your chosen platform that is consistent with the visual and verbal tone of your website. Finally, commit to updating your account on a regular but realistic basis. More is not necessarily better: updating your Facebook account six times a day with empty content will be less effective than posting on your wall once a week with the most essential information.

2. Add a Personal Touch

One of the great advantages of social media is that you can connect with your existing and potential customers. Don’t just create formal announcements that list the bare facts. Instead, respond to a specific question or give a glimpse into the behind-the-scenes of your business. It might seem obvious, but social media is meant to promote social engagement, and people love to feel like they can connect with your business on an personal level.

3. Reward Your Followers

Give people an incentive to express interest in your business. For example, offer to give a discount or free service if a certain number “like” your business on Facebook, or if people to post pictures of how they are using your product. Actively encouraging participation with small rewards is a worthwhile investment that will expand your customer base and promote your business as creative and approachable.

10 Nov 2010

Eau de Nous site launched

Eau de Nous was born to bring together the subtle yet sublime scents of nature (citrus, gardenias, lilies, roses, jasmine, etc…) in a versatile line of cologne for everyday occasions—to accompany any given mood at any given time.
http://eaudenous.com/

28 Oct 2010

How do colors affect purchases?

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.

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