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category archives: branding

The Most Powerful Colors in the World

When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people’s profile designs. Was Twitter’s default color influencing … Continue reading

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I want my logo look like Chanel’s

Often, when asked what kind of look they want for their brand, clients point to Chanel because it represents simple, timeless elegance. As Coco herself defines it, “fashion passes; style remains.” Furthermore, almost every tiny upstart like Bill’s Style from … Continue reading

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Logo. Some sound advice

Iconic logo designers A nice collection of iconic logo designers. Five Big Logo Mistakes That Will Cost You Angela Ferraro-Fanning shares the top five mistakes business owners make with their logo. What makes a good logo design? David Airey’s take … Continue reading

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What is a logo

Logo is a simple visual mark to identify your company. • is not an illustration, although sometimes an illustration can be a part of the logo • should look good in all sizes: on a billboard in Times Square and … Continue reading

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